Nitro Slushies – Affordable Promotional Advent Calendar

Nitro Slushies approached Magellan to create a branded advent calendar that captured the bold personality of their energy drink range while remaining affordable for production at scale. The brief called for a solution that delivered impact in retail environments but avoided the higher costs associated with luxury rigid board calendars.

Rather than creating a reusable display-style piece, the goal was to design an eye-catching promotional advent calendar that prioritised marketing performance, brand visibility, and value for money. The focus was on daily engagement through compelling visuals and functional packaging rather than premium materials.

Full-Colour Litho Printing & Cost-Effective Finishing

Design, Structure & Internal Engineering

To ensure bold branding and consistency across every panel, the calendar was produced using full-colour lithographic printing.

A machine varnish finish was applied to improve durability, reduce scuffing, and enhance overall presentation. This provided a clean, professional appearance suitable for both retail and promotional use without adding unnecessary cost through premium finishes.

The result was a high-impact, affordable advent calendar that delivered strong brand presence, customer interaction, and reliable performance — proving that promotional formats can still achieve professional results without the investment required for luxury materials.