Drinks Advent Calendar Concepts | Branding Case Study
Magellan developed two festive drinks calendar concepts as part of a wider branding and creative project, exploring how design, packaging and structure can work together to enhance brand experience. Created as conceptual samples rather than finished branded products, these calendars demonstrate how branding goes beyond logos and graphics and can shape how people interact with a brand through physical touchpoints.
These concepts also reflect Magellan’s ability to deliver far more than just the outer packaging. When producing branded calendars for clients, Magellan can handle the entire process — from creative development and structural design through to sourcing branded contents, assembling the calendars, packing and managing delivery. Whether clients want alcohol miniatures, merchandise, promotional products or custom-made branded items inside each door, everything can be produced, filled and fulfilled through one partner.
Reindeer Concept – Wine Advent Calendar Format
The Reindeer concept was designed with premium bottles in mind, offering an impactful format for wine brands and drinks companies looking to elevate seasonal gifting. A larger feature compartment creates a focal point within the layout, allowing brands to showcase a hero product as part of the experience.
Measuring 43cm by 20cm by 45cm, the structure demonstrates how E-fluted board construction can deliver strength without unnecessary weight. The geometric artwork and vibrant colour show how contemporary design can transform functional packaging into a bold brand statement. A clear visual space within the design highlights where a logo or campaign messaging could be applied in a bespoke version, demonstrating how easily the format can be adapted for individual clients.
